M TAPE Concept

soft to the touch…

The M Tape concept was developed to provide a harmonious household measuring experience. The soft upper shell invites you to click down on the tape measure to extend it out. Once it has clicked all the way down it locks into place, allowing you to measure to the point that it has been extended. To retract the tape, simply squeeze while clicking down. The soft shell will spring up while the tape recoils back.