Project: DGL / Yo-Kai Toy Line

It all started when…

A long time colleague of both Tom and Ana became the first client of the IDL and has been a source of fun and exciting projects for the Design League. As the Head of Product Development for the Toy Devision of DGL Group, our client had just signed the license for the Yo-Kai Watch brand. Together we explored the brand and developed a line of tech toys that communicates the Yo-Kai "spirit" in both form and function.

Following our technical drawings's the DGL Toys team works with it's factories to produce many of the designs we collaborate to create. 

During next steps in development the proportions of the RC Cars became a little sleeker to have a less jr. target demo.